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Haier( Beijing )IC Design Co.,Ltd


Haier Group, founded in 1984, is a fortune 500 company and the fourth largest white goods manufacturer in the world. Beijing Haier IC Design Co., Ltd. is a professional IC enterprise invested by Haier Group, and is the only video and audio chip design company. Our company was founded in June, 2000, located in Beijing Zhongguancun High-tech Park, the company's R&D personnel accounted for 80%, the company's initial products to digital TV set-top box chips, gradually developed to codec, multimedia, network and other products, since 2003, the first chip market, has sold more than 200 million. It has made great contributions to the development of Digital TV in China and won the first Prize of National Science and Technology Progress in 2017.

After 2013, the company decided to take smart home as the direction, and developed on a platform. It has advanced multiple product lines, including set-top box, smart display, high-end display, 5G coaxial broadband access and digital audio broadcasting, providing core integrated circuits, complete machine solutions and application software for intelligent and better life.

At present, the company has completed the development of several product lines, and created dozens of application products with downstream partners. Beijing Haier hopes to strengthen cooperation with upstream and downstream customers for common development.

Competitive Advantage
  • Solid foundation

    The products are basically self-developed, with a solid foundation, controllable cost, better performance and stronger iteration.

  • Product diversity

    Digital multimedia codec, digital channel demodulation, touch screen, wired broadband network and digital radio and other fields layout.

  • Technology accumulation

    National high-tech enterprise, 20 years of deep technology, since the first chip launched in 2003, has sold more than 200 million chips.

  • External resources

    Complete industrial chain cooperation resources, complete machine factory, long-term technology and IP partners at home and abroad.

Development course

Our Advantages

Expert Team
high cost performance ratio
Abundant resources
technology accumulation